What really matters

I had a total revelation this weekend. It was a nice realization like the Grinch in the end of the movie, where it finally hit me -the true meaning of a winery.

It started with a whole bunch of stress. Stress over this process taking a long time and worrying over furniture or glasses or where to put the wine racks. Worrying over having the right floor, the right paint, the perfect sized tables and chairs and how the front walkway looks.
There's so many things to think about when opening up a new place and hundreds of decisions along the way. I started over thinking every little detail.

So Janice and I stopped moving furniture from one side of the tasting room to the other and went to another local winery to figure out how they did it.
We walked around the retail area and studied their shelves. We looked at their chair orientation and how many chairs per table, and the table top material. We studied every picture on the wall, looked at their fireplace, checked out the ceiling and the lighting, and the outdoor patio area. The bar was scrutinized, behind the bar was analyzed, and the fake light up grapes were giggled at. And then we went through the tasting....
The first woman behind the bar was soooo pleasant and fun to talk to. She offered what few bits of information she knew about the wine and chatted us up, keeping the tasting going at a fine pace. She smiled and made us feel happy we came out and not judged at all when we liked or didn't like a wine. She was great, but then there was a shift change and she smiled and said goodbye.
Her replacement was TERRIBLE!!!! Oh man, she didn't even say hello to us, but turned her back and separated out her tips instead of engaging us in conversation. When I asked about what blend on particular wine was, she answered me so fast and walked away like I wouldn't understand what she was saying and she was annoyed at the question. She didn't pour for us for another 15 minutes. When I asked her what grapes they grew there, she sighed at me and then rambled them so fast I couldn't even hear her. Really, I couldn't believe she SIGHED at me! Wow.
So we grabbed a few of the bottles the previous girl had smiled about earlier and ran away from the evil tasting room staff person. The saving grace of the day was the guy that rang us out was incredibly friendly and obviously loved the wine. He was happy and chatty and made us smile again.

So, I guess the point is, no matter how good your wine is, it doesn't matter if your service is terrible. They could have had the coolest hand carved chairs made out of mahogany and driftwood, I would have never gone back if the sighing girl was the only one that served me. If you don't like your job or are annoyed with questions, you should probably quit.

This got me thinking, what are the real priorities behind starting any new place, be it a restaurant, brewery, coffee house, winery, whatever. I think it's a combination of the three top things: excellent product, engaging staff, and good prices.
Overall, if I couldn't have afforded any bottles they were selling, I would have bought maybe a glass of wine there. If the wine wasn't good, I might have bought the obligatory one bottle and probably not gone back. If the sighing girl was the only one serving me though, I would have never gone back and probably told all my friends never to go there either.

There is a little diner in Massillon that I go to every week called the Coffee Cup, Massillon's oldest restaurant. It's a tiny little greasy spoon type diner with amazing gravy and a grill cook that really knows what he's doing and the price is just perfect. As I sat there yesterday with my plate full of deliciousness topped with the perfect gravy, all for under $5, my coffee cup constantly full with quite decent coffee, this really cemented my conclusion. The little boom box on the counter buzzed out some old Neil Diamond as the waitress laughed and danced along with a kid bouncing in his booster seat. The bathrooms have this dizzying floral wallpaper, the walls are kinda plain with a shrine to Massillon football, Ohio State, and some Nascar memorabilia from the glory days of one of their regular patrons. The booths, tables, color of the walls or counter or the lighting.... it all really didn't matter. That place makes me happy. It makes me feel comfortable. I can afford it, my coffee cup is always full, and the food is consistently good. If you're ever in Massillon for breakfast, I highly recommend it. It's on 3rd St. :)

So now all I really want to do is get this place open. I have amazing 2009 wines to sell and some nice, light sweet 2010 wines in the bottle and ready. I've got my vineyard helpers, Nick, and myself ready to work behind the bar with a ban on all sighing and I'm always happy to talk about the grapevines, varieties, wine making, and wine drinking and the cider too. I have a collection of amazing local breads, cheeses, and meats ready to pair with the wines all at affordable prices. The weather is warm, the time is right, we've just got a couple lose ends to tie up and then we'll be open....

...soon.